Branding | Idendity | Brandbook | Social Media | StationeryThe challenge was to create a brand for a new cycling studio that was about to open in Porto, a concept already (but little) explored in Lisbon and major European cities, but not yet in Porto. This concept focuses on a new way of exercising, more fun and less obligatory, blending music and entertainment with physical activity.
The importance of the heat.
The sacrifice isn't just physical; it's emotional. And it can manifest in various ways.
In joy, in calmness, in motivation, in satisfaction, in liberation, in euphoria, in relief, in focus, or in a sense of accomplishment.
All of this can be translated into colors.
Or, better put, in a way that's more aligned with our business: temperature.
We turned to a temperature scale, inspired by the thermal map, to create the visual identity codes of the brand.
And thus, we crafted an imagery that allowed us to highlight and explain visually, in writing, and in sound, everything we despise about Jim and everything we love about a cycling studio.
At Clube Recriativo.